Artificial Intelligence on AWS
Artificial Intelligence on AWS
AWS suits AI that is event-driven, embedded in your own application, or built on data already sitting in Amazon S3. Amazon Bedrock puts several model families behind one API and one IAM boundary, which keeps model choice a configuration decision instead of a rebuild. The trade is that more of the assistant is yours to assemble, so we are explicit from the start about what you will own and what it costs to run.
Why AWS
When this is the right platform.
- Amazon Bedrock exposes multiple model families through a single API and a single IAM boundary, so moving to a better or cheaper model is a configuration change plus a re-evaluation rather than a rewrite.
- Event-driven and uneven workloads fit the serverless pattern well. AWS Lambda, AWS Step Functions and Amazon EventBridge let a document pipeline sit idle at no compute cost and absorb a month-end surge without capacity planning.
- If your operational data already lands in Amazon S3 under an established account and IAM structure, the AI workload inherits the account boundaries, tagging and controls your platform team already maintains.
- Amazon SageMaker AI covers forecasting and classification alongside generative work, which matters when the valuable use case is a demand prediction rather than a chat interface.
- Teams already fluent in CloudWatch, IAM and infrastructure as code on AWS can operate an AI workload without adopting a second toolchain or a second on-call process.
Where it is less suited
We would rather say this now than after a migration.
- More of the assistant is yours to build. There is no per-seat assistant sitting inside the document tools your staff already use, so a knowledge assistant means owning ingestion, chunking, permission filtering and the interface. Amazon Q Business narrows that gap, but connector coverage varies by source system and should be verified against yours before you plan around it.
- Model and feature availability differs by region and does not land everywhere at once, so there can be a genuine choice between the newest capability and the region you would prefer to run in. We record that decision at design time instead of discovering it during go-live.
- The cost of a generative workload is assembled from many small meters: tokens in and out, embedding calls, OpenSearch cluster hours, Lambda duration and data transfer. Without tagging and a per-feature cost model the invoice is hard to attribute, and attribution is what lets you retire a feature that is not earning its place.
- Almost nothing is secure by default. Guardrails, logging, IAM scoping and human approval steps are all configuration you own, which gives precision but means a safe baseline is deliberate engineering work rather than an inherited setting.
Business outcomes
What AWS delivers here.
- A document pipeline that costs nothing while idle
- Extraction and classification run on Lambda and Step Functions triggered by new objects in S3, so month-end volume is absorbed without provisioning anything in advance. Operations teams track turnaround against the manual baseline captured during assessment.
- Model choice that stays a decision rather than a rebuild
- Applications call Bedrock through one integration point, so a newer or cheaper model can be evaluated and swapped without touching application code. Engineering leaders receive a re-evaluation report rather than a change project.
- An assistant embedded in your own product or portal
- Where the interface belongs to your application rather than an office suite, retrieval, guardrails and API access are built into the product your staff or customers already use. The product owner measures the effect on the specific journey the assistant sits inside.
- Forecasting and generative work on one platform
- SageMaker AI carries demand, inventory or workload prediction alongside the Bedrock work, so one team, one pipeline and one control set cover both. Planners get a published error range with every forecast.
- Engineering time returned to delivery
- Amazon Q Developer supports the engineering team on routine implementation, dependency upgrades and understanding unfamiliar code, under agreed rules about review before anything is accepted. The measure is set with the team, commonly cycle time on a defined class of change.
Common client problems
What we usually hear first.
We built a data lake in S3 and the business has never seen anything come out of it.
We work backwards from a decision somebody makes every week and establish what would have to be true for that decision to improve. Often the first useful output is a narrow retrieval or forecasting capability over one part of the lake, not another platform programme.
Our developers want to choose the model and our risk team wants to know what happens when it changes.
We separate the model from the application behind one Bedrock integration point and hold prompts, tool definitions and evaluation sets in source control. A model change then arrives as a reviewed pull request with evaluation results attached, which is what the risk team is actually asking for.
Our content lives in S3, a wiki and a file share. An assistant would only ever see part of it.
We map each source against connector support and ingestion effort, then state plainly which sources are worth indexing and which are not. Where Amazon Q Business covers your systems we use it, and where it does not we build the ingestion path and tell you what it will cost to run.
Per-token pricing is impossible to put in a budget.
We build a volume model from your real documents or transcripts, measuring tokens per interaction for each shortlisted model, then project monthly cost at expected and peak load. Caps, throttling and per-feature tagging go in from the beginning so the bill can be attributed and controlled rather than explained after the fact.
We tested an agent and it took an action we did not expect.
We constrain agents to an explicit tool schema with validated arguments, and anything with financial, contractual or client-facing consequence waits behind a human approval task in Step Functions. Every tool call is logged with a correlation ID so the sequence can be reconstructed rather than guessed at.
How we deliver
Our AWS delivery approach.
- 01
Assessment and advisory
The AWS assessment covers feasibility, account placement and cost together, because on this platform the cost model is a design input rather than an afterthought.
- An account and workload review covering AWS Organizations structure, IAM boundaries and where the AI workload should sit relative to existing production accounts.
- A source-data inventory across Amazon S3 and connected systems, recording format, volume, refresh frequency and who owns access to each set.
- A model availability check in the regions you intend to use, recorded with the verification date, alongside the shortlist of models suited to your task.
- A volume and token model estimating monthly inference cost at expected and peak usage, together with the Amazon OpenSearch Service sizing your retrieval design implies.
- A build-versus-adopt recommendation stating where Amazon Q Business covers the need and where a custom Bedrock application is justified, with connector coverage checked against your actual systems.
- A responsible-AI review defining guardrail policies, human approval points and the actions an agent must never be permitted to take unattended.
- 02
Architecture and implementation
Patterns are assembled from managed services rather than a single product, which gives precision at the cost of more decisions. We make those decisions explicit and record why each was taken.
- Retrieval on Amazon OpenSearch Service with a documented chunking and embedding strategy, metadata filters for team or tenancy scoping, and permission checks applied before results reach the model.
- Amazon Bedrock as the model layer, with Amazon Bedrock Guardrails configured for denied topics, sensitive-information filtering and grounding checks, applied consistently across every application that calls a model.
- Agent behaviour defined with Amazon Bedrock Agents against an explicit tool schema, using Amazon Bedrock AgentCore where sessions need managed runtime, memory and identity handling.
- Orchestration through AWS Step Functions for multi-step document work, AWS Lambda for extraction and enrichment, and Amazon EventBridge triggering on new objects in Amazon S3 instead of polling.
- Amazon API Gateway in front of application endpoints for authentication, throttling and usage plans, keeping direct model access off any public surface.
- Predictive models trained and registered in Amazon SageMaker AI, with Amazon SageMaker Unified Studio used where data engineering, analysis and model work need one workspace over the same governed data.
- 03
Security and governance
On AWS almost nothing is enabled by default, which is an advantage if the controls are designed in and a liability if they are left until later. We build them in the first increment.
- AWS Identity and Access Management roles scoped per component, with separate roles for retrieval, inference and each tool an agent may call, and no shared long-lived credentials anywhere in the path.
- Amazon Bedrock Guardrails maintained as a shared policy set, with denied-topic and sensitive-information rules tested in the release pipeline rather than configured by hand per application.
- Retrieved content treated as untrusted input, with prompt-injection cases held in the evaluation suite and tool invocation restricted to an allowlist with argument validation.
- Amazon S3 bucket policies, encryption and access logging reviewed for every source in scope, with a published list of buckets deliberately excluded from indexing.
- Every model call, retrieval and tool invocation logged to Amazon CloudWatch with correlation IDs, so any answer can be reconstructed during an internal review.
- Human approval enforced as a task inside AWS Step Functions before an agent takes any action with financial, contractual or client-facing consequence.
- 04
Adoption and enablement
AWS assistants usually appear inside your own application or a managed assistant you switch on for one team, so adoption is planned per cohort and per workflow rather than per tenant.
- A pilot cohort of named users with a weekly review of unhelpful answers and a documented list of the questions the system is not expected to handle.
- Amazon Q Business rolled out to one business area first, with connector coverage confirmed against the systems that team actually uses before licences are assigned more widely.
- Amazon Q Developer introduced to engineering with agreed conventions on review, testing and what may not be accepted into a codebase without inspection.
- Task-level enablement built around the specific workflows in scope, with prompts and worked examples written from your own documents.
- A published statement of intended use, known limitations and escalation path, owned by the business sponsor rather than by the platform team.
- Measurement against the assessment baseline, reported to the sponsor with the original assumptions restated so the comparison remains defensible.
- 05
Managed continuation
A generative workload on AWS has many moving parts and many small meters. Continuation keeps quality, security posture and cost under the same review each month.
- The evaluation suite re-run on a schedule and on every model or prompt change, with results trended and regressions raised before users report them.
- Amazon CloudWatch dashboards and alarms on invocation errors, throttling, latency percentiles, consumption per feature and retrieval quality signals.
- Guardrail policy review as new content types and use cases appear, including re-testing denied topics and sensitive-information filters against fresh examples.
- Bedrock model lifecycle tracking, with a migration path tested and ready before a model version is withdrawn.
- Amazon OpenSearch Service cluster health, index freshness and ingestion failure review, with sizing revisited against actual query volume rather than the original estimate.
- Monthly cost attribution by feature and account, comparing real inference, retrieval and orchestration spend against the model built during assessment.
Technology reference
The AWS services we build with.
A reference architecture view of the platform services used in this domain, and what each one does in the design.
Model, agent and guardrail platform
Amazon BedrockThe managed model layer, giving several model families one API and one IAM boundary so model choice remains a configuration decision.
Amazon Bedrock AgentsTask execution against an explicit tool schema, used where a request needs several steps and a call into a business system rather than a single answer.
Amazon Bedrock AgentCoreManaged runtime, session memory and identity handling for agents that must hold context across a longer interaction.
Amazon Bedrock GuardrailsDenied topics, sensitive-information filtering and grounding checks maintained as one policy set across every application that calls a model.
Machine learning workbench
Amazon SageMaker AIForecasting, classification and custom model work with versioned datasets, a model registry and a retraining trigger defined before release.
Amazon SageMaker Unified StudioA shared workspace where data engineering, analysis and model development run against the same governed data instead of disconnected notebooks.
Assistants for staff and engineers
Amazon Q BusinessA managed assistant over connected business content, used where connector coverage matches your systems and a custom build would be unnecessary effort.
Amazon Q DeveloperEngineering assistance in the IDE and the AWS console, adopted with agreed conventions on review and testing before code is accepted.
Retrieval, storage and interfaces
Amazon OpenSearch ServiceThe vector and keyword retrieval layer behind grounded answers, with metadata filters applied before any result reaches the model.
Amazon S3The source of record for documents and extracted output, with bucket policies defining precisely what is in scope for indexing.
Amazon API GatewayAuthentication, throttling and usage plans in front of application endpoints, keeping direct model access off the public surface.
Orchestration and operations
AWS LambdaExtraction, enrichment and inference calls as short-lived functions, so an idle pipeline costs nothing and a surge needs no capacity planning.
AWS Step FunctionsMulti-step workflows with explicit state, retries and a human approval task in front of any consequential action.
Amazon EventBridgeEvent routing that starts a workflow when a document lands or a business system raises a change, instead of polling on a timer.
Amazon CloudWatchMetrics, logs and alarms across invocations, latency, throttling and consumption, with correlation IDs that let a specific answer be reconstructed.
AWS Identity and Access ManagementPer-component roles for retrieval, inference and every tool an agent may call, replacing shared long-lived credentials.
Product names and icons are trademarks of Microsoft and Amazon Web Services, reproduced unmodified from their official architecture icon libraries to identify the technologies used in these architectures. Their presence does not indicate partnership, certification or endorsement by either vendor.
Related industries
Where this work has the most leverage.
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Shipment and document automation, proof-of-delivery processing and exception dashboards that let a small team run a large network.
Manufacturing and Distribution
Demand and inventory intelligence, production analytics and supplier automation built on data your planners already trust.
Professional Services
Governed enterprise search, document intelligence and secure copilots that respect matter confidentiality and conflict boundaries.
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